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Sifted just named ˮ��ֱ�� one of Europe’s Future 50: a shortlist of startups growing fast enough to crash the Sifted 250 in 2026.

It’s the kind of recognition you never plan for but secretly hope lands in your lap. (We didn’t practise our acceptance face. Promise.)

For anyone new here, ˮ��ֱ�� started as a rewards credit card built by three founders who thought earning points shouldn’t feel like deciphering ancient code. We wanted something simpler, more generous and actually fun. That idea turned into a product, then a membership, then somehow a community that treats points like a love language.

June 2025 was the moment everything kicked up a gear. We launched our debit rewards card and suddenly thousands more people could get the ˮ��ֱ�� experience without a credit check. Membership went from twenty thousand to sixty thousand in six months. Growth like that doesn’t happen by chance, or one shiny launch. It happens because people tell their friends, stick around and hold us to a very high bar.

And yes, we’re taking that momentum into what’s next, including international expansion in 2026. We’re as surprised as you are that we’re writing that sentence in earnest.

Tim, our CEO, said it best:

“Being named in the Future 50 is something we’re genuinely proud of. It reflects the work our team puts in every day and the trust our members give us. We don’t take either for granted.”

Pride aside, we know exactly who gets us onto lists like this: the people building the product, the partners backing us and the members choosing us. Awards are nice. Earning our place is nicer.

If you fancy seeing who else made the cut, the full Future 50 list is worth a scroll.

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